Fisher & Paykel Builds Lasting Customer Relationships With Salesforce | Dreamforce 2024 | Salesforce

Fisher & Paykel struggled with disconnected data and inconsistent customer experiences. The Salesforce Platform brought together marketing, sales, commerce, and service data, enabling a unified view of customers. With personalized content and offers, email open rates surged by 206% and click-through rates soared by 112%, helping Fisher & Paykel stand out in the luxury appliance market.

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