Скачать или смотреть Revolutionizing Denim: Dinesh Ji of Rigger & Mexico Jeans Shares Insights | Indian-Apparel.com

In this insightful interview with Dinesh Ji from Rigger, the pioneer of Mexico Jeans, he delves into the evolution of his company within the Indian apparel industry. Starting in textiles, his family business transitioned into the garment sector in 2005, launching the economically priced Mexico Jeans. Dinesh explains how they cater to a broad age range from 18 to 65 years, offering both basic and fashion denim products priced between INR 1499 and 1999.

He highlights the journey of nearly two decades in the industry, stressing how vital CMAI fairs have been in enhancing their market presence and expanding distributor networks. He also discusses the introduction of new products like plazo sets for kids, reflecting their adaptation to current market trends.

As they now venture into the online realm, he is optimistic about reaching a global audience while maintaining strong domestic roots. He appreciates the collaboration with Indian-Apparel.com, which has significantly increased their brand visibility.

#RiggerJeans, #MexicoJeans, #IndianApparel, #DenimTrends, #FashionIndustry, #TextileBusiness, #DenimRevolution, #CMAIFair, #ApparelInterview, #BusinessInsights

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