Скачать или смотреть Why Your Podcast Intro Is Hurting Your Downloads and Podcast Growth

Why your podcast intro is hurting downloads and podcast growth. Most podcasters are losing listeners in the first ten seconds of every episode—and the main culprit is the traditional, overproduced podcast intro. In this episode, Bruce Chamoff shows you why those long intros are killing your downloads, hurting your retention, and quietly pushing people to unsubscribe from your show.

Listeners today want instant gratification. They tap on your episode because the title promised a solution to a pain point. If they have to sit through 30–60 seconds of theme music, voiceovers, taglines, and branding before you say anything useful, they bounce. Bruce explains how this old radio-style thinking no longer works in 2025 and what to do instead if you want real growth.

You’ll learn how to open your podcast by going straight to the value: address the listener’s problem in the first sentence, tell them exactly what they’re going to learn, and then deliver. Bruce also walks through when a super short intro can still work, and how to limit it to about ten seconds—just the name of the podcast, the host, maybe the guest, and then right into the content. No long music bed, no rambling slogan, no fluff.

Inside this episode, Bruce also talks about listener psychology and why intros feel like commercials. Once your audience labels your intro as “ad time,” they start skipping, scrubbing, or leaving altogether. By removing or shrinking your intro, you make it easier for people to binge multiple episodes in a row, which leads to more total downloads, more followers, and a stronger relationship with your audience.

You’ll also hear practical tips on how to handle branding without depending on a big fancy intro. Bruce shares how to move your brand into your artwork, titles, descriptions, and social media instead of burning precious attention at the top of every episode.

If you’re serious about growing your podcast, improving retention, and getting more downloads from every single episode, this breakdown will change how you structure your show from now on.

About Bruce Chamoff:
Bruce Chamoff is a podcaster, musician, entrepreneur, and public speaker, and the founder of the World Podcast Network, the first podcast network in the world. He has helped thousands of podcasters grow their audiences, monetize their shows, and turn casual listeners into loyal fans worldwide.

0:00 Why your podcast intro is hurting downloads
0:33 Why podcast intros are “so 2010”
0:48 How to make your podcast listeners happy with instant gratification
1:15 Why podcast intros are annoying like commercials
1:22 How long should my podcast intro be
1:40 Does your intro podcast need music in the beginning?
2:00 How to keep your podcast audience members
2:12 How to brand your podcast the right way