Скачать или смотреть payabl. & Zalgiris Kaunas: Supporting Lithuania's Most Iconic Basketball Club

payabl., a leading European fintech provider, stands proudly alongside Zalgiris Kaunas — Lithuania's most celebrated basketball club — and Zalgirio Arena throughout the 2025–2026 season. This partnership reflects a shared commitment to resilience, ambition, and community that runs far deeper than sport.

Founded in 1944, Zalgiris Kaunas is the heartbeat of Lithuanian basketball. With 25 national championships and a historic 1999 EuroLeague title to their name, Zalgiris is more than a club — it is a national institution. Legends like Arvydas Sabonis helped define an era, and today the club continues to inspire millions of fans across Lithuania and beyond, competing at the highest levels of European basketball in both the EuroLeague and the Lithuanian Basketball League (LKL).

For payabl., standing behind Zalgiris is a natural extension of its growing commitment to Lithuania. The company recently established a local entity in Vilnius, making the country a central hub for its operations across the Baltics and Nordics. Lithuania's thriving fintech ecosystem, highly skilled workforce, and culture of innovation make it the ideal base from which payabl. serves merchants in fast-growing sectors including technology, mobility, healthcare, and ecommerce.

The partnership brings the payabl. brand to life inside Zalgirio Arena — from in-arena activations during home games to digital integrations and the newly named payabl. VIP Hall. But beyond visibility, the focus is on creating real value for fans and the wider community, with experiences and initiatives designed to bring supporters closer to the club they love.

payabl. has built its reputation on empowering businesses across Europe with smart payment solutions. From online acquiring and point-of-sale tools to multi-currency business accounts and virtual card issuing, the company has steadily expanded its product suite to meet the needs of modern merchants. Its partnership with Zalgiris mirrors that same forward-thinking approach — investing not just in brand awareness, but in long-term relationships built on shared values.

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