MAR101 - CH2 - Marketing Strategy

This lecture covers marketing strategy, vision and mission statement, setting objectives, BCG and SWOT analysis, product/market expansion grid, and STP model.

This is a lecture that my college students listen too, but I publish for all students who are studying marketing. I am not a professional video production person or actor, just a really good instructor. So, no fancy graphic or dancing animated characters and yes, I am sure I messed up a few words. But if you are in an on-line class that expect you to just read a textbook, this will help. Check out the entire course of lectures.

Please ignore Lecture Codes - those are only for my current students to provide they did listen to the lecture.