Скачать или смотреть The Costly Mistake of Dismissing Ancillary Products

Bobby Bache, “Medicare Bob” reflects on initially viewing ancillary products as a distraction, but shares the success of incorporating them strategically in senior healthcare direct sales. By setting proper expectations at the start of calls, he highlight gaps in Medicare Advantage plans, notably hospital copays and cancer coverage. This approach, consistently applied, led to substantial revenue generation, demonstrating the potential of well-managed ancillary product integration.
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