Why is NATO not responding to Russian provocations?

Why does the West not respond forcefully to Russian provocations and hybrid attacks? In this video I discuss the Western approach, and it is not an expression of weakness. The key to understanding the strategy is to view Russian hybrid attacks as information operations.
The Western strategy of non-response might not be sustainable going forward, though.

0:00 A wave of hybrid attacks
0:34 Provocations and hybrid war
1:13 The Western lack of reaction
2:37 Mostly an information operation
3:21 Moving the war home to Europe
4:22 Denying the information effect
5:15 Communication about hybrid threats
6:16 A viable strategy?

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