ROYAL FAIL: Why the world is rejecting Prince Harry and Meghan Markle's rebrand

Prince Harry and Meghan Markle have ignited a whirlwind of speculation with a raft of recent announcements.

From the aftermath of their Oprah interview to a six-part Netflix series and a 416-page book, the Sussexes appeared to be retreating from the limelight, hinting at a newfound tranquillity.

However, their respite was short-lived as they unveiled a strategic master plan to reshape their public image.

Last week they launched a revamped version of their website adorned with Meghan's royal crest, a subtle nod to their ties with the monarchy.

Plus, announcements of a new podcast deal and a 'casual' interview with Prince Harry on the Canadian slopes sent shockwaves through the media landscape.

In this Sky News Digital Originals, we look at their ambitious rebranding efforts and explore whether this will pave the way for reconciliation, or are they destined for a perpetual struggle between tradition and autonomy?