Скачать или смотреть Neeraja Kona on Her Journey from Fashion to Filmmaking | Telusu Kada Interview | Idlebrain Jeevi

In this insightful interview with Idlebrain Jeevi, stylist-turned-director Neeraja Kona opens up about her fascinating journey - from studying and interning with renowned US and Italian fashion brands in the USA and London, to accidentally entering the film industry. She shares the early challenges stylists faced in Telugu cinema when she began her career and discusses how her directorial debut, Telusu Kada, explores a fresh and unconventional theme within the rom-com genre.

Neeraja Kona discusses her journey from fashion to filmmaking, detailing her accidental entry into the film industry as a stylist after studying fashion in London and working for brands like Michael Kors and Louisa (1:44). She highlights the evolution of styling in Telugu cinema, noting the significant changes in the last 10 years, especially the last five, where fashion presence and appearance are now on par with Bollywood (4:45). She also shares a memorable experience of being one of the first stylists from the South to be featured on a prominent fashion website (5:52).

Neeraja touches upon the ethical implications of counterfeit products, emphasizing the effort and labor that go into luxury brands (6:26). She also discusses the rise of personal branding in the digital world, where individuals can influence fashion trends (7:32).

Regarding her directorial debut, Telusu Kada, Neeraja explains that the idea for directing came about accidentally while writing a script (0:25). She chose Siddhu Jonnalagadda for the lead role, noting his incredible timing in comic roles (14:31) and his ability to engage the audience with his dialogue delivery (22:46). The film explores relationships, marriage, and love across different timelines (17:34).

Neeraja also addresses the improved working conditions and increased presence of women in the film industry across various crafts (11:31). She expresses her passion for filmmaking, stating that she doesn't feel tired even after working day and night (10:55). She believes that a film should instigate thought and conversation, regardless of whether it's good or bad (21:16). Finally, she praises the collaboration with her team, including the costume designers and cinematographer, for bringing her vision to life (27:32).

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