Скачать или смотреть The Chinese New Year Gold Rush: Holiday Spending and China’s Young Buyers

In the run-up to the Spring Festival, gold is back in the spotlight across China’s shopping malls. Global prices have surged over the past year, with gold trading near historic highs as investors seek safe-haven assets amid economic uncertainty. China’s central bank has continued expanding its reserves, underscoring gold’s renewed financial appeal. But for some consumers, the motivation isn’t purely financial. Gold remains one of the most meaningful Chinese New Year gifts.
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