Скачать или смотреть Episode 8: Can a Color Save a Life?

Can a color really save a life?
Most people don’t think about it, but in fire safety communication, color is not decoration — it’s direction.

In this episode, I share a real moment from a building safety drill where everything was “correct,” yet people still slowed down, hesitated, and even missed the exit. Not because they didn’t care — but because the safety colors blended into the background. The signs didn’t speak loudly enough.

Red warns.
Green guides.
Yellow prepares.
Color is a language, and people rely on it under stress. When a brand chooses trendy colors over safety psychology, it can hide the very signals that help people move faster and stay calm.

A color can’t stop a fire.
But it can guide someone to safety when their hands are shaking.

At Fire Heart FSMA, we design fire safety brands that work with human behavior — colors that guide, protect, and earn trust at a single glance.

If your branding looks stylish but doesn’t communicate safety, it’s time to fix that.
Learn more at fireheartfsma.com

Every message matters. Care about lives.

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