Скачать или смотреть Almond Branding bagged Best Packaging Design | Novus Organics | Afaqs Marketers Excellence Award

Almond Branding, a Mumbai-based Strategic Branding & Design agency, has been awarded the Best Packaging Award for their design of Novus Organics' Packaging of Apple Cider Vinegar at the third edition of the afaqs Marketers Excellence Award ceremony in 2023.

Novus Organics is a company based out of Melbourne, Australia with a passion to bring the best from Australia to the Indian audience. Their Apple Cider Vinegar was one of its kind. No other existing competitor in the market could match its concentration and purity. Since the product was unique, Almond Branding vouched to make the Packaging Design unique in all possible ways.

The packaging design for Novus Organics Apple Cider Vinegar features a clean, minimalistic design that reflects the brand's commitment to quality and simplicity. The label is mostly transparent, allowing the natural beauty of the product to shine through.

The 2023 edition of Marketers Excellence Awards were classified into 10 super categories and 49 categories. The entries were judged by a 35-member jury of well-known names from the world of advertising, media and marketing.

What the jury appreciated was that the packaging design is not only aesthetically pleasing but also highly functional.
• The bottle structure takes into account the ergonomics of before use, during use and after use phases of product use journey.
• The label provides consumers with all the necessary information in a clear and concise manner.

Another plus point was that its completely sustainable and planet friendly packaging. Almond Branding believes in the cause of sustainable and eco-friendly packaging. What was proposed was a recyclable glass, cork and paper packaging and minimalistic printing colours to minimize waste and reduce the carbon footprint of the brand. The entire packaging is plastic –free and is easy to recycle, furthering Novus Organics’ commitment to sustainability and being planet first.

Amandeep Singh, Co-Founder, Novus Organics, Melbourne, said, “The packaging design for Novus Organics Apple Cider Vinegar has had a significant impact on the brand's sales and customer engagement. The design has received positive feedback from both the trade and consumers. The design is elegant, simple, and conveys the purity and naturalness of the product. The use of the stamp and postcard elements further reinforces the brand story. We believe that Almond’s strategy and craft, combined with the impactful and sustainable design, made this exercise a huge success.”
Shashwat Das, Founder Almond Branding, said, “We are thrilled to receive this recognition in the highly competitive design industry. This award is a huge accomplishment for the team who worked tirelessly to capture the right emotions on the Packaging Design. It also reinforces our focus on Startup Branding. Stratups love Almond Branding as we understand that they have unique needs and challenges when it comes to branding and design and we handhold them in their branding journey. That’s why we offer a range of services that are specifically tailored to help startups establish a strong brand identity and stand out in a crowded market.”
Almond Branding has also won India’s Best Design Studio award for four years in a row - 2019, 2020, 2021, and 2022!
About Almond Branding:
Almond is a Strategic Branding & Design Agency based out of Mumbai that has been working with leading companies like Tata, ITC, Amul, Kellogg’s, Dabur, Baidyanath, Marico, Cavinkare, 3M, Berger, to name a few as well as upcoming startups to create and nourish Brands.
With a passionate team of Planners, Strategists & Creators and an experience of over a decade, Almond is the leading Branding & Design Agency in India. Specialising in Brand Creation, Brand Strategy & Development, we combine branding and design thinking to deliver disruptive brand design solutions.