Скачать или смотреть 2019 Summer Series: Influencer Marketing - Dear Mishu's dad

On June 19, 2019, NC IDEA held a session of its 2019 Summer Series called Influencer Marketing with N.G. Gordon, Blogger and Creator, Dear Mishu Dad.

In addition to watching the recording of the session, you may view the slides at ncidea.sharefile.com/d-s9fccccd474d42f68.

Session Description:
Influencer Marketing is hot and brands want to know how to make it work for their products. However, without understanding the influencer perspective, it's impossible to understand how to attain positive results from Influencer Marketing. In this video, discover: the only way to communicate and close a deal with influencers, how to find professional Influencers, why fame and authenticity have nothing to do with influence, what micro-influencers’ daily workload looks like, why Alexa can be an influencer, why engagement is important and why "influencer" is a horrible name.

N.G. has over 15 years of B2B and B2C marketing experience. N.G. writes about influencer marketing as @DearMishuDad (dearmishudad.com) based on his experience as a brand owner and creator of the influential @DearMishu influencer account (an Advice Column written by his dog). N.G. is a frequent conference speaker and panelist, most recently seen at the Mobile Growth Summit (San Francisco), the Influential Summit (San Diego) and as a judge at the Influencer Marketing Awards (London).