Closing the Influencer Creativity Gap - How Brands, Agencies and Influencers can work in Harmony

Presented by 'The fyi by Find Your Influence' Content Series

In this episode of 'The fyi by Find Your Influence', host and moderator, Raro Lae Abugo is joined by Jason Falls, host of Winfluence, Rashida Banks, home decor, lifestyle and fashion creator, and Kimbell DeYoe, CPG brand leader. We discuss how brands, marketers/agencies and influencers are on the same team. How working in harmony helps to close the Influencer Creativity Gap.

This candid conversation walks through how the programmatic mindset can kill the creativity in influencer marketing, where to find balance between brand control and influencer partner creativity in a campaign and why checklist-style influencer campaigns really should be redirected to more of a creative-driven approach.

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