Eye Own a Business Episode 57: Revving Up Revenues with Driver Intelligence Lenses

In this episode, Dr. Steve Vargo interviews Robert Rivera from Shamir about their advanced lens technology aimed at enhancing driving safety and comfort. Rivera, who has extensive experience in optics, explains the features of Shamir’s Driver Intelligence lenses, including special nighttime myopia correction and advanced AR coating to reduce visual noise. They discuss how these specialty lenses can differentiate optical practices and drive sales by addressing specific needs of patients. Rivera emphasizes the importance of product knowledge and patient engagement, suggesting methods for opticians and optometrists to introduce and market these lenses effectively.

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00:00 Intro
01:43 Overview of Shamir Driver Intelligence Lenses
03:14 Key Features and Benefits of the Lenses
06:59 Educating Patients About Specialty Lenses
11:17 Marketing and Differentiating Specialty Lenses
18:13 Practical Tips for Opticians and Practices
24:25 Conclusion and Final Thoughts
33:46 Where to Learn More About Shamir

Innovative lens design
Shamir driver Intelligence lenses
Nighttime driving lenses
Optician education
Patient engagement strategies