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“How to make a good story” by Taylor Lorenz | WIBA 2023

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“How to make a good story”. During the World Influencers & Bloggers Awards 2023 Taylor Lorenz shares tips and pieces of advice on how to properly present your story, build good relationships with reporters for the long term.
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Timecodes:
00:00 - Intro
00:08 - Press coverage
00:25 - Pitching yourself to the reporter
00:55 - Components of the good story
01:10 - Crafting a pitch
02:07 - Building good relationships with reporter
03:20 - Maximising your coverage
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