Скачать или смотреть Poke Their Pain: How Churches Can Stop Being Invisible to Their Communities | Mark MacDonald

Episode: "Poke Their Pain: How Churches Can Stop Being Invisible to Their Communities"

Episode Description

In this episode, Mark McDonald from Be Known for Something joins hosts Bart Blair and JasonHamrock to discuss why churches struggle to connect with their communities and how bettermessaging can solve this problem. Mark shares his proven formula for helping churches cut throughthe noise and become known for something meaningful in their communities.

Guest: Mark McDonald

Company: Be Known for Something

Background: Church branding expert, Canadian-born, now living in Jacksonville, Florida. Recently became an American citizen. Has spent decades helping churches control what they're known for.

Connect with Mark:

Website: https://beknownforsomething.com/
Instagram:   / beknownforsomething  
Facebook:   / beknownforsomething  
LinkedIn:   / markmcdonald  
Twitter/X:   / beknown4something  
Pinterest:   / beknownforsomething  

Key Topics Covered

1. Fall Ministry Launch Timing 

How school start dates are changing ministry calendars
Balancing August launches vs. Labor Day weekend disruptions
Helping families establish new routines that include church

2. The Problem with Church Messaging 

Why people don't need another sermon—they need better solutions
How information doesn't equal transformation
The content overwhelm churches create

3. The "Poke Their Pain" Strategy 

Mark's formula: Say Their Name → Speak Their Pain → Solutions to Proclaim → Show the Gain
Why you must identify pain points before offering solutions
Moving from religious messaging to felt-need solutions

4. Practical Implementation for Comm Teams 

How communication directors can advocate for their audience
Making connections when pastors don't naturally do it
Using social media and email to bridge the gap

5. Building Community Awareness 

Understanding your demographic through love, not just data
Creating testimonies that follow the proven formula
Moving from invisible to essential in your community

Standout Quotes
"If your sermon doesn't connect with their Monday pain, they'll forget it by Sunday dinner." -Mark McDonald
"Most churches are invisible to their communities, not because of poor ministry, but becauseof poor messaging." - Mark McDonald
"The problem is that we're speaking solutions to people who don't know that they needthem." - Mark McDonald
"Information isn't transformation." - Mark McDonald
"Our math doesn't equal God's math. Our math is one plus one equals two. God's math is no,you just plant a seed and watch me do what I do." - Jason Hamrock

Resources Mentioned

Be Known for Something Formula:

Say Their Name - Identify your target audience
Speak Their Pain - Address their felt needs and pain points
Solutions to Proclaim - Offer biblical solutions
Show the Gain - Share testimonies of transformation
Church Communications Conference

When: September 17-19

Where: Chicago, Illinois

Website: churchcommunications.com

Discount Code: JASON99 (for podcast listeners)

Upcoming Roadshows:

San Antonio, Texas

Houston, Texas

Los Angeles, California

Columbus, Ohio (completed)

Detroit, Michigan (completed)

Action Steps for Church Communicators

1. Audit Your Current Messaging

Are you saying their name (identifying with your audience)?
Are you speaking their pain before offering solutions?

2. Develop Community Demographics with Love

Study your reach area data
Put demographic information through the lens of "How can we love these people?"

3. Create Strategic Testimonies

Film and edit stories that follow the four-part formula
Focus on transformation, not just information

4. Advocate for Your Audience

Help your pastor understand community pain points
Bridge the gap between biblical content and felt needs through your communications

Subscribe & Follow:

[Subscribe on your favorite podcast platform]

Website - www.missionalmarketing.com

Rate & Review

If this episode was helpful, please leave us a rating and review on your podcast platform. It helps otherchurch leaders discover these resources!