Скачать или смотреть two & a half gamers session #47 - Creative trends 2023, 1 year anniversary - kudos to you

This is no BS gaming podcast 2.5 gamers session #47. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget, this is a 4 am conference discussion vibe, so let's not take it too seriously.



Panelists: Jakub Remia (  / jakubremiar  ) r, Felix Braberg (  / felix-braberg-7a732b51  ) , Matej Lančarič (  / matejlancaric  )



Youtube:    • two & a half gamers session #47 - Creative...  



Agenda:



00:00 Intro



03:00 Kudos to us! 1 year anniversary



03:54 Admon is easy, ehm hard, ehm checking creatives is easy



04:38 How to check competitor creatives for free? 



07:24 Royal Match tested 15 different creatives in last 14 days



07:51 Top1 Royal Match creative connecting all the dots 



09:00 Nobody: Nothing. Jakub starts drinking: CAMERA ZOOMS IN



10:08 Top3 Royal Match 



12:21 Top1 Township creative



12:56 Top2 Township creative



13:24 Which of the Township creatives is more fake? 



14:10 Top1 Merge Mansion creative



14:42 Top2 Merge Mansion creative



15:18 Top3 Merge Mansion creative



17:00 Who is the winner publisher on Android?



17:40 Top1 Hero Wars creative



18:15 Top2 Hero Wars creative



19:05 Top War game running 20 creatives in the last 14 days



19:16 Top1 Top War creative



20:30 Top War creative strategy masters - https://lancaric.me/ua-creative-strat...



21:38 Mistplay intro



23:05 Top Mistplay creative(s)



25:14 UA view on Creative trends for 2023



25:50 Maven Matej pats himself on the back (again)



26:00 Adapting hypercasual mechanics & games into your creative



26:54 Camera zoomed in on Jakub's surprised face



29:00 Save the dog phenomenon 



30:20 Altered gameplay trend



32:18 (no) ASMR trend



32:33 UGC trend



33:10 UGC can suck for some games



34:23 Pornstars in the creatives



35:10 Royal Match B actors from Cameo



36:43 Coinmaster leveraging local influencers



37:10 Generative AI trend



39:10 Fake ads with generative AI



39:45 Tiktok creative research



40:23 Shots fired!



40:40 Ducktape example 



45:00 Multiple core gameplays



48:46 Royal Match implemented drilling creative into the game!



49:15 UA DESIGNS YOUR GAME IN 2023



50:30 Anniversary "gift"



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