Скачать или смотреть How To Do Customer Interviews Effectively For Content Marketing (with Ryan Paul Gibson)

Ryan Gibson has conducted more than 1,100 customer interviews. His experience has taught him how to do customer interviews the right way. The interviews he has conducted have provided valuable insights that improve marking strategies.

You can connect with Ryan by visiting his LinkedIn profile.

  / ryan-paul-gibson  

Use the timestamps below to navigate through this video.

0:00 - Intro
02:15 - What led Ryan into customer research?
05:20 - Ryan's biggest success story
07:43 - Why do customer interviews?
08:47 - Who should we invite to customer interviews?
12:07 - How to reach out to customers for interviews
16:24 - How many customers should we interview
18:38 - How to prepare for customer interviews
21:29 - What technology can be used to support customer interviews?
24:52 - How to conduct an effective customer interview
29:02 - How long should customer interviews last?
31:50 - What should you do after a customer interview?
35:24 - Traps and pitfalls to look out for when doing a customer interview
36:36 - How to minimize interviewer bias for a customer interview

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#customerinterviews #contentmarketing #customerresearch