Kerala CM Pinarayi Vijayan PR fiasco explained

In a recent PR debacle, Kerala CM Pinarayi Vijayan’s interview with The Hindu backfired spectacularly. Initially aimed at countering criticism, the interview became controversial after Vijayan linked gold smuggling in Malappuram, a Muslim-majority area, to “anti-national” activities. Following widespread backlash, the CM’s office disowned these remarks, claiming they were misattributed due to PR agency involvement. The Hindu admitted to a lack of editorial oversight, apologizing for the error. This incident exposed the irony of a communist leader utilizing a PR agency, contradicting their long-standing anti-PR stance and sparking internal party discontent.

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