Solving the challenges of Mutual Fund Distributors in India | ft. AssetPlus | From Scratch

Mutual Fund investments have grown well for the past five years thanks to AMFI's advertisements and digitalization. However, this is true only for a smaller demographic, and mutual fund distributors can tap a large pool of investors. This involves the client's trust which can be built with better advisory, communication, and transparency.

Vishranth Suresh, Co-Founder & CEO at AssetPlus, banking on his experience as a Mutual Fund Distributor decided to take the initiative to solve this at a scale by leveraging technology. Vishrant joins Hansi on From Scratch and shares his journey and insights on the industry in terms of research, client acquisition and communication, distributor revenue, wealth management, regulations, the role of VCs, and the challenges that decided to solve.


Guest:
Vishranth Suresh, Co-Founder & CEO at AssetPlus
  / vishranth-suresh-20108181  

Host:
Hansi Mehrotra, CFA
  / hansimehrotra  

Chapters:
00:00 COMING UP
01:04 Welcome to Rainmatter Studio
01:42 Journey to Becoming an MFD
03:34 Early Career Challenges and Lessons
06:28 Starting AssetPlus
09:32 Building a Digital MFD Platform
14:22 Pivoting to B2B Services
21:55 Supporting New MFDs
31:10 Tech and Operations for MFDs
44:13 Access to Fund Houses and Transaction Challenges
45:20 Simplifying Transactions with Technology
45:56 AssetPlus Growth and Achievements
49:14 Expanding Services Beyond Mutual Funds
51:24 Raising Capital and Choosing Rainmatter
57:12 Supporting MFDs with Training and Marketing
01:02:40 Business Model and Revenue Sharing
01:12:07 Future Prospects and Industry Insights