From Corporate Job to ₹600Cr Fashion Startup🔥

Do you want to start your own business? A D2C brand? In this video Shivani, Co-Founder of Faballey and Indya will share her experience of starting a clothing brand in India. There is a lot to learn from this episode, watch the entire video to know more.

Shivani Poddar is the co-founder of High Street Essentials Pvt. Ltd. The company owns two brands - Faballey and Indya. She quit her investment banker job at Avendus Capital in 2012 to start Faballey with her co-founder and school friend, Tanvi Malik. They were operational online for the first 5 years and now have 32 offline stores in the country as well. So far, they have raised close to $18.7 Million in funding and are on their way to close the year at 200 Crore in revenue. With around 1,000 employees in the team, their corporate office is located in Noida.

Faballey Website: https://www.faballey.com/
Faballey Youtube:
   / faballeyfashion  
Faballey Instagram: https://www.instagram.com/faballey/?h...
Faballey Twitter: https://twitter.com/FabAlley?ref_src=...
Faballey Facebook:   / faballey  
Faballey Linkedin: https://www.linkedin.com/company/faba...
Faballey Glassdoor: https://www.glassdoor.co.in/Reviews/F...
Faballey Google Listing: https://bit.ly/3suaQ4h
Faballey Contact Details: https://www.faballey.com/contactus

Follow the founder on their social media handles:

Shivani’s Linkedin:
https://www.linkedin.com/in/shivanipo...
Shivani’s Twitter: https://twitter.com/shivanipoddar9?la...
Shivani’s Instagram:   / shivanipoddar86  

Founders Book Recommendations:

Shoe dog by Phil knight- https://amzn.to/3EtsuLr
Think like a monk-https://amzn.to/3OrKkTu
The man from zara-https://amzn.to/3Evkb1I
Indra Nooyi- A Biography- https://amzn.to/3Euxwap
Delivering Happiness: A Path to Profits, Passion and Purpose-https://amzn.to/3OhR1Yi


For Shorter clips from this Session:
   / @sahilkhannashow  

Timestamp
0:00 - Introduction
0:54 - How Was Faballey Started?
2:53 - Was It Started As An Online Business Or Offline Store?
3:53 - Building The First Version Of Website For Faballey
4:34 - Sourcing The Inventory For Starting The Business
6:34 - How Were The Initial Customers Acquired?
7:43 - Was The Startup In Loss Initially?
8:42 - Raising The First Round Of Funding
10:10 - How Is Valuation Calculated In Clothing D2C Space?
10:38 - Did The Co-Founders Face Parental Pressure?
13:48 - What Was The First Round Of Funding Raised For?
14:21 - How Much Revenue Was Faballey Doing At The Time Of First Round Of Funding?
15:50 - Offering ESOPs To Initial Team Members
16:58 - When Was The Second Round Of Funding Raised?
18:21 - Raising More Funds At The Start Of Covid
18:49 - Growth In Revenue Over Different Rounds Of Funding
19:47 - What Was Funding Amount Used For?
20:49 - Online Vs Offline Market Share Of The Startup
21:12 - Performance Marketing Vs Branding
23:34 - Does Faballey Also Sell Outside India?
24:38 - Revenue Difference Outside India Vs In India
27:38 - Managing Inventory For Online Business
28:29 - How Do The Co-Founders Divide Their Responsibilities?
29:54 - Story Behind Indya's Trademark
31:31 - How To Think Of A Name For Your Startup?
33:41 - Sahil's Personal Story Behind Naming His Youtube Channel - "Intellectual Indies"
35:48 - Team Management In A Startup
40:05 - Importance Of Clear Goals And Ensuring Accountability
41:07 - Faballey's Covid Experience
44:13 - Shivani's Opinion On Work From Home
45:48 - Rapid Fire Round!!!
52:19 - Shivani's Take On Personal Finance Management
53:08 - Final Message For Aspiring D2C Founders


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