Скачать или смотреть Connecting the Content Ecosystem with Metadata

Learn more from Christine Conley-Smith, Head, EpiCx Creative and Content Management Operations at Roche/Genentech about why metadata is a critical enabler for content operations and helps maximize the power to deliver personalized content at scale.

Covering:
Why it’s important to think about structuring a metadata model across systems
Establishing a global content taxonomy
There’s more to integrations than just technology
Connecting the right content with the right customers
Reuse relies on metadata (and governance)
How to align stakeholders: the ‘Why’ and the ‘WiiFM’ principle

Speaker:
Christine Conley-Smith, Head, EpiCx Creative and Content Management Operations, Roche/Genentech

Recorded for DAM Industry Week 2022.