Скачать или смотреть 3 Types of Social Posts that ALWAYS Attract Listings | Ep. 394 - Massive Agent Podcast

Why Your Real Estate Marketing Isn’t Attracting Sellers... and What to Do that WILL Attract Listings, Every Single Time


If you want more listings, you need sellers. And if you want sellers, you need to stop putting out marketing & social content that only attracts buyers. In this episode, I’m breaking down the 3 types of content that actually attract sellers, and why most of the stuff you’re currently posting isn’t even on their radar.


Most agents are unknowingly speaking the wrong language to get listings. You’re putting out “marketing,” but sellers don’t see themselves in it, so they scroll right past. Today, we fix that.


I’ll show you how to:

• Create “What’s My Home Worth?” content that gets sellers curious enough to raise their hand
• Use behind-the-scenes marketing to position yourself as the local expert
• Tell seller-focused stories that do the heavy lifting for you and make them say “I want that agent”


Plus, I share the N.A.R. stat every agent needs to know about how sellers actually choose their Realtor. (Spoiler: it’s not the agent with the prettiest logo, or the most Google reviews.)



If you’ve been wondering why you’re getting plenty of buyer leads but crickets from homeowners, this is your episode. Let’s fix it.

📕 Chapters
00:00 – Intro
01:05 – A crazy NAR stat
02:53 – Why seller marketing is different
03:20 – Type 1: “What’s My Home Worth”
05:02 – Market education that actually triggers seller action
06:15 – How to write curiosity-inducing headlines
07:40 – Type 2: Behind-the-scenes
09:10 – What homeowners don’t see (but need to)
11:35 – Build trust before they become your client
12:45 – Type 3: Seller storytelling
14:15 – The magic of relatable proof + possibility
16:30 – Recap: The 3 types of seller-attracting content
17:25 – Ask this before you post: “Will a homeowner care?”


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Dustin Brohm is host of one of the most popular podcasts in real estate, the Massive Agent Podcast, and a contributor to BAM. His podcast was an Inman Innovator of the Year finalist. Dustin is a keynote speaker on all things real estate marketing, social media, podcasting, and lead generation and has spoken on stage at Gary Vaynerchuk’s Agent2021, Inman Connect, Sales Mastery, HousingWire, State Realtor Association annual conventions, and more. He’s a Realtor in Salt Lake City, UT with an network of 770+ agent partners across 36 states.

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