Скачать или смотреть Max Evjen | Connection over Content: Building a Digital Strategy at the MSU Museum | MSU LOCUS

Museums are dynamic, educational, and engaging. However, the traditional audience demographic for museums continues to be old and white. This is a troubling fact considering the increasing minority population in the United States, and it’s more troubling for the MSU Museum since it seeks to engage the traditional target audiences at museums (K-12, adults and families) but, as a University museum, it also seeks to engage a diverse student population.

In order to be a more social, connected, inclusive, and visitor-centered organization, the Museum is formulating a digital strategy using the Digital Engagement Framework, a free tool developed by MuseumNext Practice. According to the MuseumNext Practice website, “The Digital Engagement Framework helps you identify the value creation opportunities of digital engagement for your organisation and develop the strategies, processes and technologies to structurally engage your audience to maximize your co-created value.” The Framework has been used in a variety of settings including museums, festivals, heritage sites, performing arts organizations, by individual artists, and for specific exhibitions.

The development of a strategy using the Framework requires the participation of many individuals who are all increasingly busy and under-resourced, and who are from all different departments in an organization. Max Evjen, Exhibitions Technology Specialist at the MSU Museum will describe the successes and challenges in developing the Digital Engagement Framework, and will share how the Framework can be used in other organizations.