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Hello! If you're new to the channel, my name is Blake Bauer.

How To Setup Google Ads Conversion Tracking in 2025 (Full Guide)

I've been running Facebook & Google Ads since 2017 and have generated over $20M in revenue for our clients in over 20+ different industries.

My day job is building the best performance advertising agency in the world, JetAds.

In this video, I’m going to show you the easiest way to set up your Google Ads conversion tracking in 2025.

I'll cover how to connect Google Analytics, import your conversion events, and optimize your campaigns for success.

With the help of Google Analytics and Google Ads, you’ll be able to seamlessly import your key conversion events like purchases, add-to-cart, and more to scale your e-commerce business.

00:00 – Introduction to Google Ads Conversion Tracking Setup for 2025

00:27 – Accessing Google Ads Data Manager & Connecting Google Analytics

00:51 – Setting Up Google Analytics Account (if you don’t have one)

01:15 – Connecting Google Analytics to Your Website (Shopify, Wix, etc.)

02:05 – Finding & Creating Conversion Events in Google Analytics

02:29 – Adding and Tracking Lead Gen Events (Calendly, Typeform, etc.)

03:44 – Connecting Google Analytics G4 to Google Ads for Conversion Tracking

04:29 – Importing Google Analytics Events into Google Ads

04:56 – Creating Conversion Actions in Google Ads (Primary vs. Secondary)

05:19 – Setting Up Purchase Event for Primary Optimization

06:07 – Finalizing Conversion Tracking Setup in Google Ads

06:31 – Tracking Conversion Value and Best Practices for Optimization

06:54 – Conclusion and Next Steps (subscribe for more Google Ads tutorials)

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