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AUDI LOGO EVOLUTION 1909 - Today
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Audi’s passage through history is marked by remarkable milestones. From the debut of the Puppchen, its first compact vehicle, to rising as one of the leading motorcycle producers of its era, the company pushed through the Great Depression and financial struggles with steadfast resolve. Its integration into Auto Union in the 1930s introduced the now-famous four-ring emblem, representing the alliance of four separate automakers, with Audi as the fourth member. This period gave birth to the legendary rings—an emblem of unity and resilience—which later evolved through the refined work of typographer Kurt Weidemann and renowned designers, who shaped the logo into a three-dimensional form with bold white lettering, chrome and silver rings, and elegant black accents to enhance its modern, sophisticated feel.

Today, Audi shines as a symbol of luxury and innovation, ranking as the world’s second-largest manufacturer in the premium automotive segment. Its present achievements are more than echoes of its past—they embody the brand’s enduring dedication to advancing the future of mobility, continuously molded by its heritage, accomplishments, and forward-thinking vision.