Ford is recasting the traditional white trade van as a more versatile option for a broad range of Australians with three new variants of the 2025 Ford Transit Custom – the rugged four-wheel-drive diesel Trail, the battery-electric E-Transit Custom and petrol-electric Custom PHEV.
The aim is to bring some of Europe’s prevalent van culture to ute-loving Australia, taking lessons from its best-selling Ford Ranger ute line-up with models that appeal to private owners as well as commercial business operators, and which combine work duties with recreational pursuits.
Ford of Europe’s commercial vehicles product development director, Ian Foston, who was also global chief engineer for the Aussie-developed T6 Ranger and Everest, told RACV: “We’re going to try and serve customers all the way from the commercial end of the business, right up to the more recreational, premium, rugged end of the market as well – in a similar way we’ve done with Ranger.”
While the Ford Transit Custom Trail takes the Blue Oval’s medium-sized one-tonne van off-road for the first time, Foston said the Transit Custom EV and first-in-class PHEV options were likewise a direct response to customer demands for lower running costs and emissions.
“It’s not weaning us off diesel, it’s providing the customers what they want – and we are flexible,” he said. “We can offer them EV, plug-in hybrid or a diesel – it’s the choice of the customer. It’s also the choice of many governments in terms of what incentives they offer, how they legislate, where they’re going in the future. But from Ford’s point of view we’re really just reacting to what customers want.”
This might be true from an international perspective, but Australia will be a rough row to hoe given preferences for diesel power are deeply rooted in the light commercial sector – and vans aren’t the first choice for excursions off the beaten track.
Is it time to reconsider? We’ve taken a first drive in the 2025 Ford Transit Custom Trail, E-Transit Custom and Transit Custom PHEV to find out.
The unique proposition brought with the 2025 Ford Transit Custom Trail, E-Transit Custom and Custom PHEV brings premium pricing in each case – and significant upticks with the electrified twins.
For the all-wheel-drive Trail, which is based on a mid-spec trim level (similar to Trend) to help free up funds for owners to invest in customisation for their intended use, pricing starts from $61,990 plus on-road costs. This represents a $4400 list price increase over the comparable long-wheelbase Transit Custom Trend, which uses the same 125kW/390Nm 2.0-litre turbo-diesel engine and eight-speed automatic transmission, but drives the front wheels only.
The Ford E-Transit Custom BEV and Transit Custom PHEV are both available in Trend LWB and Sport SWB model grades. The E-Transit Custom uses a 160kW/415Nm single-motor/rear-drive powertrain and starts from $77,590 for the Trend LWB and from $79,990 for the Sport SWB (both plus on-road costs). That signifies a whopping $20,000 above equivalent diesel-powered Transit Custom variants.
You can cut this down to $10,000 for the Transit Custom PHEV, which produces a combined 171kW/400Nm from its 2.5-litre petrol engine/electric motor (driving the front wheels via a CVT transmission) and opens at $67,590 for the Trend LWB and $69,990 for the Sport SWB.
The 2025 Ford Transit Custom is a body-on-frame mid-size one-tonne van that in Custom Trail guise – which is based on the long-wheelbase variant – measures 5450mm long, 1999mm wide (without mirrors) and 1963-2031mm tall at kerb weight (range between unladen and fully laden). There is no extra ground clearance compared to regular LWB models and the wheelbase is 3500mm.
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