Скачать или смотреть EA’s Generative AI Evangelism Now Includes Cover Art

EA used generative AI tools, including GPT and Comfy UI, in the creation of the NHL 26 Deluxe Edition cover art, which features the Tkachuk hockey family. The AI was used to de-age Keith Tkachuk and recreate his sons since they were unavailable for photoshoots. While led and reviewed by humans, the extent of AI's contribution is unclear. EA views AI as a powerful tool for creativity and efficiency, but some employees have expressed concerns about its impact on job security and the quality of work. The article also notes that EA is exploring using AI-powered chatbots to suggest in-game purchases to players.
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