How Tonik Bank Creates Seamless Banking Experience for its Customers with MoEngage

Listen to Wanda Pascua, Head of Marketing, and Patrick Beltran, Head of Activation at Tonik Bank, discuss how they created a seamless banking experience for customers with MoEngage.

They use MoEngage Analytics to determine customer behavior in the app, i.e., customer drops off and where they can communicate better. The bank also uses segmentation to send relevant communications based on customer behavior to certain cohorts. For instance, they send relevant communication to customers who have not finished the registration process based on the app screen they drop off.

Tonik Bank also uses MoEngage Flows to automate campaigns.

Whether for sales, remarketing, or guiding customers on how to use the app properly, Tonik Bank couldn’t get analytics in real time and had to wait for quite some time.

With MoEngage, they can properly measure the impact of their campaigns in real-time, highlight pain points, and understand the content that customers are resonating with along their journey.

In a traditional setting, launching a campaign could take hours. However, with MoEngage, Tonik Bank can initiate a campaign in just 10 minutes (on average), saving valuable time and resources.

The flexibility of the platform, plus the support from the customer success team to help overcome challenges, impressed Tonik Bank. For example, the practice of server-to-server customer data upload, wherein Tonik could marry outside data with MoEngage data to create granular customer behavior that, in turn, helped us address customers' needs.