Assembling a Multi-Brand, Surgery-Centric Aesthetic Platform | Michael Burke of Athenix

"We want top-tier, board-certified plastic surgeons that want to grow, care about their staff, and care deeply about their patients."

When others preach the benefits of practice consolidation, they often talk a big game about how they'll "take the stress of your back office off your plate so you can focus on surgical." They promise to provide a fail-safe marketing strategy or a dominant sales force or airtight accounts receivable — and maybe it rings just a little hollow. Maybe a just a little too good to be true.

On the other hand, today's guest Michael Burke has the real world experience and know-how won from actually managing practice consolidation at scale.

As a leading executive at ClearChoice Dental Implant Centers, Michael played a key role in growing a handful of practices to a network of over 70 locations while helping to navigate the company through three different purchases, ultimately resulting in an acquisition by Aspen Dental.

As Michael emphasized, one of the most pivotal secrets to success in the midst of growth and change was the strength of a consistent management team that provided stability throughout ClearChoice's evolution and acquisition.

Today, as the President of Athenix, Michael works to partner with plastic surgeons who are ready to grow their practices for real. Without telling the doctor what to do, he and his team provide the guidance and resources to fuel that desired growth, thanks to significant investment from Latticework Capital Management, which focuses exclusively on building leading healthcare companies.

Michael's inspiration springs from a transformative personal experience in which a medical technology he was involved with played a pivotal role in saving the life of a family member. From that point on, his professional life has been driven by the desire to be a part of businesses that have the power to genuinely change lives — Athenix being no exception.

Hear all about it for yourself on the latest episode of The Technology of Beauty.

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The Technology of Beauty is produced by Influx Marketing, The Digital Agency for Aesthetic Practices. https://www.influxmarketing.com/

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