Why the arts matter to your town’s economy | Cassandra Miller | TEDxOneonta

The arts are more than an extra sprinkling of culture for communities, they are an important economic driver. From bolstering tourism and supporting local businesses to enhancing the quality of life and pride of place, the arts play a pivotal role in driving economic growth and shaping a community. Cassandra Miller is the founder and president of Culture Rally and is seasoned in journalism, public relations, marketing, and arts management. She has worked on sold-out world premiere musicals, launched city-wide festivals, and led collaborative efforts in major cities and small towns. She is a proud Oneonta townie. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx