NOKIA FACES CHALLENGES IN CHINA

Once the largest maker of cellphones, Nokia, already battered by a falling stock price and uncertainity about its future, is facing new scrutiny regarding further layoffs announced last week.

China, the largest cellphone market in the world and formerly a key engine for Nokia's global growth, has also been shifting its preferences. He Beibei tells us more.

To make up for lost time, the Finnish phone maker has released its flagship product in China. The Lumia, running the Windows mobile operating system, is Nokia's latest attempt to regain market share. But so far, consumers have been less than impressed.

The quality of Nokia is very good but I heard that the system isn't working very well, maybe it's not that fast and I want to use something that is fast.

I think the appearance of Nokia phones, from its low-end phones to high-end phones, are quite similar. And the effect of the touch screen is not as good as Samsung."

During the last five years, Nokia's market share has plummeted. In an effort to cut costs, Nokia said it would slash another 10,000 jobs in its mobile division by the end of next year.

Xu Yuankun, Manager of Xing Qiutong Chain, said,"Nokia's smartphones have been impacted strongly by phones running Android and IOS, and also by some Chinese makers like HUAWEI and ZTE. Nokia's low end models are still well-received, but even that market has been overtaken by Samsung."

Mr.Xu also says that those interested in Nokia's newest line, are usually office workers following the latest trend, and loyal users of Nokia.

I've been using Nokia mobile phone for many years, it's very easy to use, and over so many years they have never needed repair.

According to a manager at a Nokia Store, the number of authorized Nokia stores in Beijing has declined from 13 to only 6. It's no secret that the former market leader has a lot to do to regain its position.

The labyrinth-like interface of Nokia Lumia is drawing in users with its attractive design. But the clock is ticking for the company. Only products that can meet the consumers' needs can win over the market. Let's see what more will be done for the Finnish company to survive.