Скачать или смотреть RISE & FALL OF MICROMAX | Why Micromax failed in India?

The Indian digital product and services environment started booming in the early 2000s bringing changes into the lives of many Indians. A decade later these startups began disappearing as they were either acquired or out marketed by their Chinese competitors with deep pockets. Micromax was an Indian jewel that flourished during both periods, but it too has lost its shine on the Indian markets.

The fact that Micromax was a huge name in the hypercompetitive mobile industry may come as a surprise to many as the name is hardly heard of these days. A few years ago they were even rubbing shoulders with Samsung.

In today's video, we will dive deep into the story of Micromax and will try to understand why Micromax failed in India?

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