Google Privacy Sandbox: New Feature Explained (Protected App Signals)

#data #dataprivacy #googlesandbox

Dive into Google’s latest Privacy Sandbox feature: Protected App Signals, with AppsFlyer’s VP Product Roy Yanai, Product Team Lead Niv Reshef Klein, and EVP Product Strategy, Yevgeny Peres.
Discover the impact of Protected App Signals on advertisers focused on user acquisition, and understand how it influences ad platforms and contributes to optimization.
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Visit AppsFlyer’s Privacy Sandbox Hub: https://bit.ly/3RFuQ0C

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Chapters:
0:00 Introduction
0:47 Why do we need Protected App Signals?
2:31 Deep dive into Protected App Signals
6:10 Impact on publishers and advertisers
11:47 Targeting capabilities and optimization in the new privacy era