7 Psychological Tips for Writing Google Ads Headlines that Capture Attention

In this video, we go over 7 powerful psychological tips for writing Google Ads headlines that grab people’s attention and increase click-through rate. Whether you’re new to Google Ads or looking to improve your current campaigns, these tips will help you create headlines that connect with your audience on an emotional level, encouraging them to click on your ad. We’ll discuss why things like curiosity, urgency, and social proof are so effective, and how to use them in your ads.


Skip to Section:
00:00 Introduction
00:33 Tip 1: Using Numbers
01:46 Tip 2 Putting Keywords in the First Pin
04:05 Tip 3: Use More Emotion
06:34 Tip 4: Create a Sense of Urgency
07:30 Tip 5: Ask a Question
08:35 Tip 6: Use Power Words
09:55 Tip 7: Keep It Simple


Frequently Asked Questions:
Why is psychology important in Google Ads headlines?
Understanding psychology helps you write headlines that tap into human behaviour and emotions. This can make your ads more relatable and persuasive, leading to better results.

What is social proof, and how can I use it in my ad headlines?
Social proof is showing that others trust or recommend your product. You can use it in your headline by mentioning customer reviews, testimonials, or large numbers of satisfied users.

How does urgency make headlines more effective?
Adding urgency, like phrases such as “limited time” or “while supplies last”, creates a fear of missing out, which makes people want to take action faster.

What’s a good way to use emotional triggers in Google Ads headlines?
Emotional triggers can be incorporated into your headlines by focusing on how your product solves a problem or makes life easier. People are more likely to click if they feel a connection to the solution that you’re offering.

How does focusing on benefits rather than features help my Google Ads?
People care more about how a product will make their lives better rather than its details. Highlighting the benefits in your headline helps potential customers immediately see the value in your product.