Скачать или смотреть Apple Home, Smart Home Automation Platform Concept

Apple Home is our vision of a smart home automation platform that combines Apple's strengths of ecosystem design with the openness of 3rd party devices.

Created by Steven Chang

"One more thing" video for Golden Gate University, Fall 2013, PMBA335 Marketing Management Final Project

Team: Steven Chang, Paul Sylvester, Sophia Lee, Wesley Mortensen

Executive Summary Excerpt:

Our new product is the Apple Home, a smart home automation system that combines a platform-based product with 3rd party supplier devices for the total home solution. This platform will completely integrate with existing and future Apple devices such as the iPhone and iPad, and also be able to control home appliances, electronics, lighting, and other devices through the home's Wi-Fi network. Advances in software logarithms and device sensors will allow Apple Home to give the user location-based and behavior-based smart controls that not only senses the users' moves but also actively predicts their next moves (Pai, 2013). This synergistic approach to other Apple devices and 3rd party products through Apple's core strengths in platform and product design gives Apple Home a clear strategic advantage over existing and future home automation competitors.

We plan to use three strategies to market the Apple Home: sustainable advantage that is focused and differentiated, growth strategies, and implementation strategies (Aaker, 2011). The sustainable competitive advantage should combine a business strategy that provides an advantage over the current and future competitors. Apple's core competencies are economy of scale, marketing strength, and strengths in product and platform design—these are sustainable advantages over their competitors. The high-growth profile of the home automation market and the great potential for synergy between Apple Home and other Apple devices is a key factor for market entry (Yahoo! Finance, 2013). Apple Home's implementation strategy will adopt a complete go-to-market plan with traditional, digital, and best-practice marketing approaches to introduce Apple Home to the target customer segment.

Special thanks to: Cindy Chang, Henry Luong, Carolyn Tsao, Frank Ling, Jerry Wong, Jennifer Wong, Denys Ma, Carol Lin, Ryan Chin, Tony Chen, and Louise Wong