Heartificial Intelligence: Harmonising Humanity with Ethical AI | Jessica Chapplow | TEDxBrighton

Exploring ethical AI development and its potential to enhance human empathy and cooperation. Recognised by Forbes in their prestigious 30 Under 30 Europe List for an outstanding career in Media & Marketing 2022, and a finalist for the UK’s Women in Tech’s Young Leader of the Year award. Jessica specialises in Ecommerce and Digital Innovation, focusing on the role of cutting-edge technologies, ranging from Artificial Intelligence, to ecommerce and their impact on the CX. Throughout her career Jessica has advised some of the world’s largest and most innovative companies, spanning a variety of industries: FMCG, Pharmaceutical and Luxury on accelerating their omnichannel propositions. She is regarded as a leading expert and advocate for the next generation of changemakers.

Jessica holds a master’s degree in Machine Learning and is a passionate advocate for ethical data use and reducing algorithmic bias to achieve responsible AI. She is the creator of Heartificial Intelligence.org, which was designed to help people focus less on finding the perfect answer but to educate them to ask the right questions.
Alongside her 9-5 job, Jessica is actively involved in humanitarian work as an Emergency Response volunteer with the British Red Cross. She is also currently embarking on her most ambitious project yet, developing a platform called ResQued, to streamline crisis response efforts, via machine learning. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx