Скачать или смотреть Why Jess Didn't Buy | Sydney Digital Marketing Agency

Think your customers move in a straight line from ad to enquiry to sale?

🚫 Think again.

Let's take Jess as an example.

Jess didn’t enquire the first time she landed on the website.

She didn’t even download the brochure.

𝗛𝗲𝗿𝗲’𝘀 𝘄𝗵𝘆 𝘁𝗵𝗮𝘁 𝗺𝗮𝘁𝘁𝗲𝗿𝘀 𝗳𝗼𝗿 𝘆𝗼𝘂𝗿 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴:

In 2025, the buyer journey is non-linear.

Your customer isn’t comparing 𝘧𝘦𝘢𝘵𝘶𝘳𝘦𝘴, they’re comparing 𝘧𝘦𝘦𝘭𝘪𝘯𝘨𝘴.

We followed Jess’s real journey:

• Triggered by a moment of insecurity
• 10 tabs open, no action
• Retargeted, still no action
• 𝘗𝘦𝘦𝘳 𝘷𝘢𝘭𝘪𝘥𝘢𝘵𝘪𝘰𝘯 finally triggered the sale

Jess didn’t buy the course because it was the best priced.

She bought because it made her feel confident, current, capable.


🚨 If your marketing isn’t mapping to that emotional pathway, you’ll keep losing to competitors who get it.


This is what we do at SDM.

We build 𝘳𝘦𝘢𝘭 journeys based on how people buy.
Not how you want them to.

Want to see the map for your market?

Let’s sketch it. At Sydney Digital Marketing, we're a team of quick-thinkers and long-game strategists. A clever combo of tech-wizardry, creative genius and front-line expertise,

Want to catapult leads and upscale your business? Need laser-focused strategy that delivers both quick wins and long-term growth? Say hello to Sydney Digital Marketing, your new wing-team.

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📲 Looking for more leads? More sales? We’re here to help
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