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Alt right political movements have proven they take power using social media. Gary walks us through how we can use their rulebook to get what we want.

00:00 Introduction
02:26 Social media's power in politics
05:05 The WWF model
07:01 Economic inequality
08:08 Build a platform
17:49 The power of social content creation
26:12 Use the traditional media
30:36 You have to focus your message
35:00 Be disciplined
37:13 Challenges from elite institutions
41:27 Take a strategic approach
45:43 Balancing advocacy and content creation
48:20 What you can do – and what I'm planning

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