Скачать или смотреть Service Page Keyword Research Strategy | Full SEO Course | Video 15

Lesson Overview:

This lesson delves into the purpose and keyword strategy for a service page on a church website. Unlike product pages, service pages are designed to entice visitors to sign up for or purchase a service offered by the church. The primary focus is on attracting individuals with commercial intent, who are essentially ready to engage with the services offered.

Key Takeaways:

Service Page Purpose: Designed to convert visitors into participants of the church's services, emphasizing sign-ups and purchases.

Keyword Strategy: Targets keywords with commercial intent, indicating a readiness to engage in services, such as "Church SEO Services" or "Church Marketing Services."

Content Strategy: Service pages should clearly state the service offered, the problem it solves, and include a call-to-action (CTA) like signing up, booking a call, or getting a free consultation.

Audience Targeting: It's crucial to match the service page content with the needs and search intent of the target audience, ensuring that the page attracts individuals ready to take action.

Action Steps:

Research Keywords: Identify keywords with high commercial intent related to the church's services.

Content Development: Craft content that clearly explains the service, its benefits, and how it addresses the visitor's needs.

Optimize for Conversion: Include a strong CTA that guides the visitor towards taking a specific action.

Measure and Adapt: Use analytics to measure the performance of service pages and adapt strategies based on visitor behavior and feedback.

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ABOUT BRETT:
Brett Henderson is the digital marketing director at Clickmill.co and the author of The Digital Ministry: Reaching The Ends Of The Earth Without Leaving Home. Brett has consulted with ministry leaders and Christian schools internationally, helping them create custom marketing strategies that get results.

After four years of Christian college, Brett worked at Discipleship schools, Christian camps, and was a Youth Ministry Director at the Salvation Army. He later spent 6 years in sales and as a Marketing Executive for a digital marketing firm. Brett later started Clickmill, a digital marketing firm that works with Christian churches and Christian nonprofits. Brett’s courses on church marketing have over 10,000 students in 143 countries.

Clickmill specializes in helping Christian ministries implement custom digital marketing strategies that help them reach more people, more effectively. Brett and his wife Siomara live in Honolulu, HI.