Скачать или смотреть What is a Customer Data Platform (CDP)? | Twilio Segment

This video gives comprehensive overview of how the customer data platform market is evolving, real life examples of how people are using customer data platforms, an overview of what’s being tracked (and what’s not), and much more.

Quick highlights:

Segment is processing 500 billion events through its customer data platform every month. And it’s growing. In 2019, the overall volume of events that customers have tracked through Segment’s CDP increased by 60%.

CDPs are being adopted by companies big and small. But enterprise companies are sending data to 20% more destinations than SMB and MM companies.

The most popular data points being tracked show an increasing focus on behavioral data. Product added, checkout started, order completed are amongst the most popular events tracked.

CDP is becoming an essential tool for all lines of business, not just marketing. 26% of customers connect customer success tools, 15% connect CRM, and 31% connect data warehouses.

The average user of Segment’s customer data platform is sending data to eight destinations.

Read more and get the full CDP Report here: https://segment.com/resources/cdp/