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Colocation buyers make purchase decisions very differently than they have in the past.

Learn what this means to your company and how to prepare.

As the landscape of colocation services shifts, traditional sales models are being challenged. The game has changed due to disruptive factors in the IoT, cloud, mobile devices, and cybersecurity realms, altering how people research and make colocation decisions.

This video delves into the transformation of the buyer's journey.

A decade ago, direct mail, print ads, cold calls, and early engagement with sales dominated.

Today, the buyer's journey revolves around self-directed research on search engines and social media.

By the time potential clients engage with you, they've already completed up to 70% of their decision-making process.

Traditional sales departments must adapt to this shift towards a more buyer-centric approach.

Embrace this evolving buyer's journey to ensure your sales and marketing playbook remains relevant and does not unintentionally spam potential clients.

Learn how to become a trusted advisor by aligning with how clients seek information and make decisions in the colocation industry.

Watch the full video at
   • 10 Ways Colocation Providers Find the Righ...  

Contents

0:00 Traditional Colocation Sales Process No Longer Effective
0:54 Buyer's Journey of the Past
1:18 What Changed In 2007?
2:57 Today's Colocation Buyer's Journey
3:55 The Colocation Buyer's Journey Has Changed Drastically
4:15 Data Center Sales and Marketing Playbook Living in the Past

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