The IKEA effect explained in less than 9 minutes (Behavioral Economics)

Can you think of examples of the IKEA effect in your life? Let me know in a comment below!

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Main sources of information for this video:

https://dash.harvard.edu/bitstream/ha...


https://www.hbs.edu/faculty/publicati...


https://en.wikipedia.org/wiki/IKEA_ef...


Clips of Daniel Mochon from NPR link here: https://www.npr.org/2013/02/06/171177...

If you want more information on the IKEA effect, probably best to read ‘Alchemy’ By Rory Sutherland. He has a great example in his book where he talks about how he used the Ikea effect to get people to wash their clothes better. Great read.



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