Perfume, a French savoir-flair

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This week, we introduce you to the French art of fragrance design. Starting at Paris's brand-new Perfume Museum, we take you on an historical, sensory and scientific journey into the world of perfume. Creating a successful fragrance is a long and difficult process but France, thanks to its expertise, has become the gold standard for training professional perfumers. One of the most famous of them, Guerlain's Thierry Wasser, tells us what makes a great scent.

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