Скачать или смотреть Mind-bending optical illusions at new London museum

(26 Jul 2024)
RESTRICTION SUMMARY:

ASSOCIATED PRESS
London, UK - 18 July 2024
1. Wide of man and woman posing in optical illusion room and switching places
2. Various of woman sticking her head through an optical illusion table
3. SOUNDBITE (English) Miltos Kambourides, co-founder, Paradox Museum:
++PART OVERLAID BY SHOTS 2, 4 & 5++
"Every exhibit was designed with the photo in mind. The old style museum is boring. The new style museum is the one that you can communicate easily to your friends and family, and go back and remind yourself by seeing your photos in your phone."
4. Various set up shots of Miltos Kambourides, co-founder, Paradox Museum, posing in photo frame as woman photographs a man on a joke sofa
5. Mid of woman taking selfie with blue, red and yellow shadows
6. Wide of Matt Whiteley entering the upside down Paradox Underground Station
7. Low angle shot of Matt Whiteley sitting on the train time display board
8. SOUNDBITE (English) Matt Whiteley, general manager, Paradox Museum:
++PART OVERLAID BY SHOTS 6, 7 & 9++
"So this is the Paradox Museum London Tube station. It is an upside down Tube station. So you can take some incredible photographs in here, have an absolutely awesome time, you can stand on top of the Tube station, underneath the Tube train and just completely defy gravity and wow all your friends."
9. Whiteley walking around exhibit
10. SOUNDBITE (English) Matt Whiteley, general manager, Paradox Museum:
++PART OVERLAID BY SHOTS 9 & 11-12++
"We all have friends, we all know people all over the world. We can't send individual photographs to everyone, so we use social media. And having a space like this where we can take some really fun photographs, create some really unique experiences and share them with our friends is just absolutely brilliant."
11. Tracking shot of NO transforming to YES as you move past the display
12. Room with tiger print, with people turning around to reveal themselves
STORYLINE:
A giant towers over her tiny companion.

But all is not as it seems.

A quick switch and the sizes are reversed.

This is one of the optical illusions at London's recently opened Paradox Museum.

It is the brainchild of co-founder Miltos Kambourides, a Cypriot entrepreneur with a background in luxury resorts.

He wanted to create a museum that could combine science with a true entertainment experience - and generate a lot of images on Instagram and other social media.

"Every exhibit was designed with the photo in mind," he said.

"The old style museum is boring. The new style museum is the one that you can communicate easily to your friends and family, and go back and remind yourself by seeing your photos in your phone."

With 50 exhibits across 25 rooms there are plenty of opportunities to grab selfies to impress your friends.

The emphasis is clearly on fun rather than information - but the Paradox Museum tries to cater for those who want to better understand the science behind the optical illusions.

Each exhibit has a QR code which can be scanned, revealing the science behind the smoke and mirrors.

The museum is situated in Knightsbridge, right across from the world famous Harrods department store.

AP video shot by: Tom Rayner

===========================================================

Clients are reminded to adhere to all listed restrictions and to check the terms of their licence agreements. For further assistance, please contact the AP Archive on: Tel +44(0)2074827482 Email: [email protected].

Find out more about AP Archive: http://www.aparchive.com/HowWeWork
Twitter:   / ap_archive  
Facebook:   / aparchives   ​​
Instagram:   / apnews  


You can license this story through AP Archive: http://www.aparchive.com/metadata/you...