What Are Page Titles and Meta Descriptions?

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Optimising your website's page titles and meta descriptions can increase traffic to your website from search engines. Find out how to optimise your page titles and meta descriptions for SEO.

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Page titles describe each page of your website, like the title of a book. They should be short and summarise the page accurately so that when people see the page in Google's search results they immediately understand what the page is about and click on it. A well-optimised page title can result in an increase in clicks on a result which leads to more traffic to that page.

Meta descriptions are the larger block of text underneath the title in the search results. This is the synopsis on the book's back cover, describing the content of the page well enough that you're encouraged to click on the result. A well-optimised meta description should lead to more people noticing and then clicking on a search result which should increase traffic to that page.

00:00 What are Page Titles & Descriptions
00:32 What is Metadata?
01:14 What is a Page Title?
01:50 What makes a good Page Title?
03:17 Bad Page Title examples
03:57 What is a Meta Description?
04:56 Good Meta Description examples
06:02 Bad Meta Description examples
07:11 Perfect Page Title and Meta Description Lengths
08:57 How to add titles and descriptions to your website
09:57 Why Google isn't using your titles or descriptions

For more details please see our full guide:
https://exposureninja.com/training/gu...

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