Adobe Marketo Engage Champion Office Hours - August 2024

Our featured speakers for the August 2024 Adobe Marketo Engage Champion Office Hours were Sarah Ryan, the moderator, Carissa Russell, a Senior Marketing Operations Analyst at McGraw Hill Education, Zoe Foreman, a Senior Marketing Operations specialist at MSA Safety, Jenny Robertson, the Chief Technology Officer at ANNUITAS, and Chris Kelly, a Principal Marketing Automation Architect at BlastX Consulting.

The session covered various ways to keep learning in Marketo, including attending local user groups and following thought leaders. The discussion also touched upon strategies for getting started with Marketo's Velocity scripting language, maintaining data consistency, and using Master and Global forms. Attendees shared their experiences using Marketo's API and self-service flow steps, and the importance of maintaining a clean database was emphasized. The session concluded with a discussion on handling email preferences during mergers and acquisitions and managing duplicate records in Marketo and Salesforce integrations.