Give it Rice - Full Film

A sixty-year rivalry divides two best friends - Alan and Matt.

The battleground is Europe's biggest illuminated carnival, which takes place in the small West Country town of Bridgwater.

Alan and Matt have devoted their lives to this competition, and as members of the Marketeers Carnival Club, they have never won.

When Matt leaves the Marketeers to join their arch-rivals - the Gremlins - Alan is heartbroken.

The Gremlins Carnival Club is the Goliath of this competition - With more money and better engineering, they win every year.

However, Alan is certain that "Carnival's not about engineering. It's about people. It's about passion. That's what we've got."

Give It Rice is a film about hope, dedication and the fundamental human need: togetherness.