Скачать или смотреть How to Calculate Customer Acquisition Cost for Amazon Advertising Using AMC Data

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Understanding your customer acquisition cost on Amazon is critical for profitable growth. In this video, I break down how to calculate your true Amazon advertising CAC using Amazon Marketing Cloud data, not just basic campaign manager metrics. You'll learn the difference between blended CAC and attributed new to brand CAC, and why attributed CAC gives you a much more accurate picture of your Amazon ads performance.

When you're running Amazon PPC campaigns, knowing your actual cost per new customer helps you make smarter decisions about scaling your Amazon advertising budget. I show you step by step how to pull new to brand purchase data from Amazon Marketing Cloud, configure the right date ranges, and split your ad spend between new to brand and repeat customers. This approach to Amazon PPC optimization accounts for the actual customer acquisition costs instead of treating all orders the same.

The video covers practical strategies to reduce your customer acquisition cost through better conversion rate optimization, increasing average order value with bundling, and improving your Amazon campaign targeting. I also explain when high CAC might be acceptable, like during product launch phases, and why CAC calculations don't capture brand halo effects. For anyone managing Amazon sponsored products, sponsored brands, or running any Amazon ads campaign, calculating attributed CAC properly is essential to understand if your Amazon advertising spend is actually profitable.

This method requires pulling data beyond standard Amazon campaign manager reports, but the insights are worth it. You'll see real examples comparing blended versus attributed CAC, showing differences that can significantly impact your profitability analysis. Whether you're working with an Amazon advertising agency or managing Amazon PPC in-house, this framework helps you track the true cost of Amazon pay per click advertising.

Contents:
0:00 Introduction to Customer Acquisition Cost on Amazon
0:51 How to Pull Amazon Marketing Cloud Data for New to Brand Customers
1:38 Understanding Blended vs Attributed New to Brand CAC
2:32 Calculating Attributed Spend with Real Numbers
3:42 Three Strategies to Reduce Your Customer Acquisition Cost
4:20 When High CAC is Acceptable and Brand Halo Effects

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